Oracle Marketing Cloud 1Z0-1031

Simulation test system

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Unlimited use

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First-class service

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per category agreement.
B) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
C) This model allows clients to purchase data based on the overall win rate of the campaign.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data on a cost per 1,000 impressions basis.

2. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 30
B) 7
C) 15
D) Win Each Category
E) Win Every Time
F) 1

3. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
B) A client needs a promotional category added to their taxonomy for a month-long sale.
C) A client has run an inventory report, and wants to identify their highest-performing categories.
D) A client wants to review their data activation integrations.

4. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addZipHash
B) bk_addEmailHash
C) bk_addNameHash
D) bk_addPhoneHash
E) bk_addAddressHash

5. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Click the "Mobile" configuration template.
B) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
C) Select the "Disable mobile support" advanced configuration option.
D) Select "Suppress cache busting" advanced configuration option.
E) Select "Suppress multiple tagging" advanced configuration option.

Solutions: