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Salesforce Marketing Cloud Email Specialist EEB-101

EEB-101

Exam Code: EEB-101

Exam Name: Essentials for Marketing Cloud Email Marketers

Updated: May 30, 2026

Q&A Number: 157 Q&As

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EEB-101 exam dumps

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Send Throttling
B) Sender Authentication Package
C) Einstein Engagement Frequency


2. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) Automation Studio Email Activity
B) User Initiated Send
C) Multi-Step Journey


3. Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Frequency
B) Einstein Messaging Insights
C) Einstein Engagement Scoring


4. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add assets to folders upon creation.
B) Add a description to each asset upon creation.
C) Add descriptive tags to each asset upon creation.


5. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A) Interactive Email Form block
B) Einstein content block
C) Smart capture block


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: C
Question # 5
Answer: A

EEB-101 Related Exams
EML-101 - Content Builder Essentials for the Digital Marketer
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