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Salesforce Accredited Professional AP-216

AP-216

Exam Code: AP-216

Exam Name: Marketing Cloud Personalization Accredited Professional

Updated: Aug 18, 2026

Q&A Number: 122 Q&As

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AP-216 exam dumps

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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Sitemap18%- Catalog and page mapping
- Web SDK implementation
- Content zones configuration
- Sitemap design and best practices
- Unified customer profile building
Setup & Administration6%- Identity system configuration
- User attributes management
- Platform configuration and setup procedures
Einstein Capabilities10%- Einstein recipes overview and usage
- Ingredients configuration and application
Solution Overview16%- Real-time interaction management use cases
- Product terminology and core implementation components
- Definition and business value of Marketing Cloud Personalization
Data Integration14%- ETL feed system implementation
- Event API usage and configuration
- Salesforce Connector integration
- Data flow management within and outside the platform
Segmentation18%- Segment performance reporting and analytics
- Segment rules, filters and goals configuration
- Segment creation and management
- Segment export and integration with Journey Builder
Activation18%- Open-time email campaigns
- Campaign optimization and measurement
- Campaign creation and execution
- Mobile and server-side campaigns
- A/B testing setup and analysis

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the unified customer profile?

A) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
B) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
C) A profile view for administrators to see activity across all of the customer touch points
D) A unified view of all customer activity across, websites, web applications, mobile store, call center


2. Which two options are valid use cases for a segment?
Choose 2 answers

A) Identifying users who viewed a YouTube advertising campaign
B) Identifying users for activation within an integrated Demand Side Platform
C) Identifying users who abandoned a shopping cart today
D) Identifying users who have purchased a certain value in a specified time period


3. What are the two main functions of the Event API? (select 2)

A) Process GDPR data or deletion requests
B) Bulk load external campaign data
C) Capture user attributes and actions
D) Return campaign responses


4. What are the three types of ingredients available for a recipe?

A) Co-Occurrence
B) Promotions
C) Catalog-based and Trending
D) Machine Learning
E) Recommendations


5. What are the three ways segments are used in Interaction studio?

A) Targeting for campaigns
B) Recommending products
C) Set goals and filters
D) Analytics, trends and engagement
E) Creation related lists within salesforce CRM


Solutions:

Question # 1
Answer: B
Question # 2
Answer: C,D
Question # 3
Answer: C,D
Question # 4
Answer: A,C,E
Question # 5
Answer: A,C,D

AP-216 Related Exams
AP-203 - Communications Cloud Accredited Professional
AP-209 - Advanced Field Service Accredited Professional
AP-214 - Marketing Cloud Advanced Cross Channel Accredited Professional
AP-213 - Manufacturing Cloud Accredited Professional
Salesforce-Net-Zero-Cloud - Salesforce Net Zero Cloud Accredited Professional Exam
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