Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant

Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
• Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
• Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
• Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
• Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).

2. Conceptual Design: 12%

• Given a customer scenario, determine the factors to consider when scaling the solution.
• Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
• Articulate how data construct will drive one-to-one messaging and content.
• Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
• Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
• Explain the purpose of IP Warming and make a recommendation based on customer needs.
• Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .

3. Marketing Cloud Connect: 6%

• Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
• Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
• Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

4. Account Configuration: 10%

• Given a scenario, troubleshoot issues regarding Reply Mail Management.
• Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
• Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
• Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).

5. Reporting: 5%

• Compare and contrast standard reports, data views, and tracking extracts.
• Summarize Send Logs, including when/why to use it and how to create and manage.
• Explain how the information in data views and tracking extracts are accessed.

6. Data Design: 12%

• Understand the implications of a system being database of record.
• Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
• Given a customer scenario, recommend the appropriate import method with lists or data extensions.
• Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
• Understand available data types, retention, and template options when building a data extension.

7. Automation: 8%

• Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
• Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

• Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
• Understand the required steps to build, test, and deploy an email based on customer requirements.
• Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
• Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.

9. Contact Builder: 15%

• Summarize how to use Data Designer to incorporate data source into Contact Builder.
• Understand how cardinality impacts data modeling.
• Explain the role and capabilities within Contact Builder.
• Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.

10. Journey Builder: 10%

• Explain the requirements for and the methods by which a contact can enter a Journey.
• Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
• Compare and contrast automation tools, such as Journey Builder and Automation Studio.

Unlimited use

The paper materials students buy on the market are often not able to reuse. After all the exercises have been done once, if you want to do it again you will need to buy it again. But with Marketing-Cloud-Consultant test question, you will not have this problem. All customers who purchased Marketing-Cloud-Consultant study tool can use the learning materials without restrictions, and there is no case of duplicate charges. For the PDF version of Marketing-Cloud-Consultant test question, you can print multiple times, practice multiple times, and repeatedly reinforce your unfamiliar knowledge. For the online version, unlike other materials that limit one person online, Salesforce Certified Marketing Cloud Consultant learning materials do not limit the number of concurrent users and the number of online users.

Who should take the Marketing-Cloud-Consultant exam

The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

First-class service

The customer is God. Salesforce Certified Marketing Cloud Consultant learning tool provide all customers with high quality after-sales service. After your payment is successful, we will dispatch a dedicated IT staff to provide online remote assistance for you to solve problems in the process of download and installation. During your studies, Marketing-Cloud-Consultant study tool will provide you with efficient 24-hour online services. You can email us anytime, anywhere to ask any questions you have about our Marketing-Cloud-Consultant study tool. At the same time, our industry experts will continue to update and supplement Marketing-Cloud-Consultant test question according to changes in the exam outline, so that you can concentrate on completing the review of all exam content without having to pay attention to changes in the outside world.

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Simulation test system

It is necessary to strictly plan the reasonable allocation of Marketing-Cloud-Consultant test time in advance. Many students did not pay attention to the strict control of time during normal practice, which led to panic during the process of examination, and even some of them are not able to finish all the questions. If you purchased Salesforce Certified Marketing Cloud Consultant learning tool, each of your mock exams is timed automatically by the system. Marketing-Cloud-Consultant exam learning materials provide you with an exam environment that is exactly the same as the actual exam. It forces you to learn how to allocate exam time so that the best level can be achieved in the examination room. At the same time, Marketing-Cloud-Consultant test question will also generate a report based on your practice performance to make you aware of the deficiencies in your learning process and help you develop a follow-up study plan so that you can use the limited energy where you need it most. So with Marketing-Cloud-Consultant study tool you can easily pass the exam.

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