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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the appropriate macros were added to the pixel URL.
B) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
C) That the iFrame tag type was selected in the container tool.
D) That the production side web server is capable of retrieving HTTP requests.

2. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available immediately in the Provider Inventory Report.
D) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
E) The data from the tag will be available after 24 hours in the Provider Inventory Report.

3. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 4
B) 3
C) 8
D) 6

4. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports can be run on smaller audience sizes than unsampled reports.
B) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
C) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
D) Unsampled reports can be recorded as snapshots, and sampled reports cannot.

5. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Paste a pixel campaign delivery.
B) JSON return tag
C) Batch server data transfer
D) Real-time server data transfer
E) User Data API

Solutions: