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Facebook Certified Community Manager Sample Questions:

1. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Create a post specifically to gather feedback from the community
B) Review comments on the company's press release post
C) Activate a news alert for additional articles
D) Create and track relevant keywords on social media channels

2. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Run targeted ads across all the platforms that the brand uses.
B) Invite fashion influencers to promote the new line during a live launch.
C) Ask community members to create a post and tag several friends.
D) Comment on competitor posts so that their community learns about the new line.
E) Start new social media accounts to target the new demographic.

3. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Ask the members who go against group rules to explain themselves in the comments
B) Create and schedule content to reinforce the guiding principles of the community
C) Create a poll in the community to ask whether new guiding principles should be introduced
D) Use the decline with feedback tool to remind people of the group rules they have violated

4. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Create posts to encourage people to sign up and have moderators answer any questions.
B) Message new members and invite them to participate in the challenge.
C) Highlight past photos and success stories and tag members who have joined past challenges.
D) Start a secret group for people doing the challenge and post everything there.

5. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link post should be promoted with ads if the primary goal is reach
B) The picture post is the most successful if reach is more important than engagement
C) The link and video post garnered more awareness than the picture post
D) The video post should be promoted with ads if the primary goal is engagement

Solutions: