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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities |
| Topic 2: Triggers | 7% | - Event-driven automation - SOAP and REST API triggers - Data extension and trigger management |
| Topic 3: Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Topic 4: Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Engagement Scoring - Send Time Optimization - Einstein Engagement Frequency - Einstein Copy Insights |
| Topic 5: Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - MobilePush tools and functionalities |
| Topic 6: Social Studio | 10% | - Social analytics and reporting - Social media publishing and engagement - Content management and moderation |
| Topic 7: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Activities and decision splits - Reporting and performance analysis - Entry sources and audience evaluation - Journey design and best practices |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. Which three features are supported in MC Advertising Studio?
A) Linkedin user matching
B) LinkedIn company matching
C) Myspace user matching
D) Tiktok user matching
E) Facebook advanced match
2. Which two concepts are types of Journeys?
Choose 2 answers
A) Promotional
B) Multi-step
C) Triggered
D) Single-send
3. On which social channel can users create ad audiences?
A) Twitter (X)
B) Instagram
C) Houzz
D) Tiktok
4. How often are Einstein Engagement Scores updated?
A) Every day for mobile, every week for email.
B) Every day for email, every week for mobile.
C) Every day
D) Every hour
5. What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
A) banner
B) Product
C) Content
Solutions:
| Question # 1 Answer: A,B,E | Question # 2 Answer: C,D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,B,C |


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