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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Category Health and Assessment | - Category Performance Evaluation
|
| Retail Economics and Supply Chain | - Business Operations
|
| Fact-Based Selling and Storytelling | - Communication and Insights
|
| Assortment and Space Management | - Retail Optimization
|
| Shopper and POS Data Analytics | - Building Data Competency
|
| Pricing and Promotion Analytics | - Commercial Strategy
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. Who benefits from a successful promotion?
A) Retailer
B) Shopper
C) Manufacturer
D) All of the above
2. How do planograms support stakeholders across the organization?
A) They are used to determine shelf placement in stores.
B) They generate essential data that influences supply chain, shopper experience, and in-store execution.
C) They are used by buying teams to place purchase orders.
D) They are used by shoppers to find products in stores.
3. What are the primary data sources for shopper insights?
A) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
B) Retailer Loyalty
C) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
D) Retailer Loyalty Data and Syndicated Panel Data
4. What is the Dollar Sales per $MMACV for the Product Group in Store 478?
A) $4,000
B) $5,000
C) $50
D) $200
5. Which phase of analytics uses past data and models to estimate what's likely to happen next?
A) Predictive
B) Descriptive
C) Prescriptive
D) Generative
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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