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Salesforce Certification MC-Con-201

MC-Con-201

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 20, 2026

Q&A Number: 0 Q&As

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
  • 1. Actionable Lists
    • 2. Audience segmentation, activation, and content personalization
      • 3. CRM objects and records
        - Identity Resolution
        • 1. Linking multiple data sources into a unified profile
          • 2. Configuring Identity Resolution
            - Data 360 consumption and entitlements
            • 1. Consumption-based entitlements
              • 2. Impact of marketing automation design decisions on platform consumption and usage
                - Data 360 data object concepts
                • 1. Connecting, harmonizing, unifying, and activating customer data
                  • 2. Audience segmentation and content personalization
                    Analytics & Performance Insights8%- Marketing insights
                    • 1. Surfacing marketing data and insights across the Salesforce platform
                      - Reporting and analytics
                      • 1. Selecting pre-built dashboards for reporting requirements
                        Consent13%- Consent record management
                        • 1. Creating, managing, and updating consent records
                          - Consent management concepts
                          • 1. Role of consent in customer engagement and compliance
                            - Consent banners
                            • 1. Configuring consent banners on marketing landing pages and external pages
                              - Platform consent objects
                              • 1. Purpose and relationships of consent objects
                                Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                  - Domain authentication and authorization
                                  • 1. Self-service domain authentication
                                    • 2. Domain authorization for branded, authenticated email delivery
                                      - Business Units and governance
                                      • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                        • 2. Business Unit requirements
                                          Agentforce & AI Innovation11%- Marketing agents
                                          • 1. Content generation
                                            • 2. Audience segmentation
                                              • 3. Campaign creation
                                                - Predictive AI
                                                • 1. Selecting appropriate predictive AI features
                                                  - Conversational messaging
                                                  • 1. Ongoing interactions across messaging channels
                                                    • 2. Customer engagement and response handling
                                                      Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                                                      • 1. Flow types
                                                        • 2. Flow configuration settings
                                                          • 3. Flow elements and logic for business processes and messaging
                                                            • 4. Trigger conditions
                                                              - Messaging data sources
                                                              • 1. Selecting appropriate data sources for personalized customer data
                                                                - Personalization
                                                                • 1. Handlebars
                                                                  • 2. AMPscript
                                                                    • 3. Content variations
                                                                      • 4. Repeaters
                                                                        • 5. Merge fields
                                                                          - Landing pages
                                                                          • 1. Components and configuration required to build landing pages
                                                                            - Activation templates
                                                                            • 1. Configuring activation templates
                                                                              • 2. Selecting appropriate contact point values

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