PDF Version DemoIntroduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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The benefit of obtaining the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam Certification
- When a company recruits or promotes an employee, human resources are responsible for the decision. Now, although applicants may have an IT history, they make their decisions in a way that records several different variables. One thing is that applicants, like the Salesforce Platform Pardot-Specialist, have formal qualifications.
- A nominee might have unbelievable IT abilities. Employers who recruit workers must, as always, make decisions based on minimal knowledge. Therefore, when they see the official certification of the Salesforce Platform App Designer, they can be confident that an applicant has attained a certain degree of competence.
- If the applicant has the desire to transfer into a company to a higher-paying role. As always, this credential will help.
- A powerful, well-rounded Salesforce Platform Pardot-Specialist is a strong post-bagging accredited nominee for the Salesforce Platform Pardot-Specialist test.
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How much Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam Cost
The registration fee for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam is USD 200 plus taxes as required per law. USD 100 + tax additional will be charged in the case of exam retake.
Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Pardot Recycle Bin functionality - Create, edit and map fields - Pardot and Salesforce integration |
| Topic 2: Engagement Studio | 17% | - Program reporting and actions - Engagement program components - Building and updating engagement programs |
| Topic 3: Email Marketing | 20% | - Email sending and delivery options - Email reporting and metrics - Email vs email templates |
| Topic 4: Lead Management | 24% | - Completion actions and page actions - Automation rules and segmentation rules - Custom redirects - Lead scoring and grading - List types and management |
| Topic 5: Pardot Forms, Form Handlers and Landing Pages | 20% | - Landing pages creation and metrics - Form handlers configuration - Capabilities and use cases of forms |
| Topic 6: Visitors and Prospects | 8% | - Relationship between visitors and prospects - Using Prospect Audits |
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