Salesforce Marketers MCE-Admn-201

Unlimited use

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First-class service

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Simulation test system

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) Sending in large volumes will alert ISPs the new IP Address is now in use.
B) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
C) The IP address is on reserve, is already in use, and has an email sending history.
D) Building desirable sending history and data will be variable based on list size and engagement.

2. Which two statements are correct about Send Logging?
Choose 2answers

A) Send Log data extensions are archived automatically based on retention settings.
B) SQL Query Activities can reference Send Logs in combination with system data views.
C) A business unit can support up to three Send Logs.
D) AMP script can be used to pull data from Send Logs for use within emails.

3. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A) Build an email using multiple images, with all text saved in the brand font.
B) Edit an email's HTML to list the custom brand font in the style tag's font-family property.
C) Use a web-safe font for text that closely matches the brand's custom font.
D) Build an email as one image, with all text saved in the brand font.

4. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A) Keyword has too many characters
B) Keyword is a reserved word
C) Keyword is used within another business unit
D) Keyword fails to meet content standards

5. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Last Purchase Date
B) Conversion Rate
C) Ages in Household
D) Proximity to Store
E) Lifetime Purchase Value

Solutions: