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Salesforce Marketers MCE-Admn-201

MCE-Admn-201

Exam Code: MCE-Admn-201

Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator

Updated: Aug 19, 2026

Q&A Number: 166 Q&As

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MCE-Admn-201 exam dumps

Salesforce MCE-Admn-201 Exam Syllabus Topics:

SectionWeightObjectives
Channel Management16%- Social Studio and Advertising Studio configuration
- Journey Builder concepts and use cases
- Email Studio configuration and features
- Mobile Studio setup and functionality
Setup38%- Business units, user accounts, and permission settings
- Marketing Cloud extension products and features
- Integration configuration and management
- Security policies, password management, and access control
- Setup Home features and configuration
Maintenance15%- Evaluation of additional Marketing Cloud products
- Account monitoring and system availability
- Data extraction, reporting, and analytics
Subscriber Data Management18%- Contact model design and implementation
- Data import, export, and quality management
- Preference and profile center configuration
- Data extensions, relationships, and data architecture
Digital Marketing Proficiency13%- Security best practices for data, permissions, and PII
- Governance and compliance in digital marketing
- Marketing Cloud product inventory and offerings

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Boolean
B) Decimal
C) Text
D) Number


2. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

A) License all appropriate users within the installed package
B) Configure the API Integration to allow all users access
C) Install App-appropriate business units for expanded access
D) Choose Public App Integration during the installation


3. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A) Filter existing records in All Subscribers
B) Filter records created after a specified date
C) Filter records on a formula field
D) Filter records on a Boolean field


4. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Email
B) Subscriber
C) Account
D) Link


5. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

A) Export Email Allowlist
B) Audit Trail
C) IP Allowlist
D) Identity Verification


Solutions:

Question # 1
Answer: A,D
Question # 2
Answer: A
Question # 3
Answer: D
Question # 4
Answer: A
Question # 5
Answer: A

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