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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Page actions - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Segmentation rules - Automation rules: components and use cases - Lists: types, capabilities and creation - Completion actions |
| Topic 2: Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Topic 3: Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Topic 4: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Topic 5: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 6: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
What is true about building landing pages in Salesforce using the enhanced landing page experience?
A. The only way to add a Pardot form to page is by adding the iframe code in an HTML component.
B. Custom code and script can be added to the header or footer code.
C. When you create or edit an enhanced landing page, it is automatically published.
D. The page can be associated to either a connected or unconnected campaign.
Question #2
How do you use an automation rule to opt out prospects?
A. You can't use an automation rule to opt-out prospects.
B. Change prospect field value: 'Do Not Email' to 'Do Not Email
C. Change prospect field value to Opt-out
Question #3
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
A. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
B. Determine if the prospect has a valid "Assigned User" to send the email from.
C. Refer to the list email send report to see if a suppression list was used.
D. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
Question #4
What variable tag must be included in an email to allow prospects to manage their email preferences?
A. %%unsubscribe %% or %% email_preference_ center %%
B. %%opt_out%% report_spam %%
C. %%opt_out%% or %%email_preference_center%%
D. %%unsubscribe % or %% opt_out %%
Question #5
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
A. Field value is not mapped.
B. Match Type is set to "Match Any."
C. Match type is set to "Match All."
D. This is not possible with dynamic lists.
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: B | Question #3 Correct Answer: C | Question #4 Correct Answer: A | Question #5 Correct Answer: D |
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