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Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?
A) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
B) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
C) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
D) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
2. What formula is used to calculate cost/conversion rate?
A) Total cost divided by the ROI of the sale
B) Total ad clicks divided by the total ad costs
C) Total cost divided by the number of ad clicks
D) Total cost minus the ad clicks
3. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
A) You can't track the ROI if there's nothing for sale as a result of the conversion.
B) Doug needs to know what the final cost of the newsletter would be.
C) Doug needs to know the product cost of the client, to find the return on investment.
D) Doug would need to know the value of the newsletter.
4. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?
A) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
B) Create one campaign for all of their products to maximize ad exposure.
C) Create a campaign based on their products and use placements to target their audience.
D) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
5. Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing decisions about his website. Within the traffic sources reporting, what type of information would he find in the direct traffic options?
A) Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL.
B) Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL.
C) Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL.
D) Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL .
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |


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