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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

A) 100
B) Unlimited
C) 10
D) 1

2. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads are not allowed in the Google Content Network.
B) CPM ads require text only in the Google Content Network.
C) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
D) CPM ads require prepayment to participate in the Google Content Network.

3. Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
C) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
D) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

4. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Funnel Visualization
B) Top Exit Pages
C) Site Overlay
D) Top Landing Pages

5. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Change her ad to an image ad
B) Change the destination URL of her ad
C) Increase the ad's cost per impression bid
D) Increase the ad's cost per click bid

Solutions: