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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following statements is true about quality score?

A) Quality Score is calculated daily based on the ad text.
B) Quality Score is calculated every time your keyword matches a search query.
C) Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.
D) Quality Score is calculated when the Google ad is created.

2. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) Geographic Performance Report
B) URL Performance Report
C) Placement Performance Report
D) Reach and Frequency Report

3. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
B) Open the campaign page and then choose the Settings tab to edit where the ad will appear.
C) Open the campaign page and then choose Search Listings to edit where the ad will appear.
D) Open the ad page and then choose the Settings tab to edit where the ad will appear.

4. Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?

A) Work with ISPs and telecom companies to improve IP address information.
B) Display the IP address of irrelevant clicks.
C) Display the name of your targeted region below your ad text.
D) Work with lobby government to improve IP address information.

5. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) Yes, Nancy can do this through Google AdWords' Ad scheduling.
B) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
C) Yes, Nancy can do this through Google AdWords' Demographic bidding.
D) No, Google AdWords can automatically change the bids, but only for seven-day increments .

Solutions: